A chiseled, shaped, and Red Carpet-worthy body is now well within reach even for mere mortals. Leading Colombian fashion maven Viviana Millan women’s shapewear brand Fajas Tributo has a new range of fajas that is here to stay and slay it for the masses.
Shapewear has come a long way. As a foundation garment and, as the name itself suggests, shapewear takes the shape of the wearer. It tucks in all unwanted bits to help the body appear more contoured and put together. As body-shape modifiers, they rely on advancing techniques and have evolved over time to offer new colors, designs, and materials. Fortunately, there’s been an evolution in its perception too, and brands like Tributo are leading that change. What differentiates Tributo is its narrative, with fajas no longer aimed at hiding flaws but empowering them, with style and functioning going together. Hailing from Colombia’s conservative Valle Del Cauca region, Viviana M Millan is no stranger to the glass structures of the patriarchy. However, her brand Tributo supports its vision of “creating a better world for women” at the center of all initiatives.
Ever since the brand’s initial launch in the Faja industry in 2009, Tributo realized that people’s bodies are different and all beautiful. So, deciding that the industry needed a facelift, the brand invested in designing fajas with top-quality materials, colors, and customizations.Â
Tributo’s range of fajas, or Colombian shapewear, remains unique for its customizations across a wide range of body types and sizes. This is in sharp contrast to the ‘Fast Fashion’ trend of standardized protocols and has helped the company gain a foothold in the American markets and fifteen other countries in a relatively short time.
The brand’s CEO, Viviana M Millan, and her team have since overcome several adversities in establishing Tributo as a recognizable brand. Apart from the problems that come in the way of every entrepreneur and visionary as they begin to shape their dreams, Viviana also had to face and overcome a personal setback. Unfortunately, she had to fight cancer while she was busy putting her company together. It was a difficult time, making her more cautious than ever about herself and the company’s future. However, with grit, face, and willpower to challenge fate, Viviana overcame it. This inner strength encouraged her, more than ever, to make Tributo a symbol of resilience and hope.Â
After plenty of trials and tribulations, Tributo has finally been met with resounding success. Despite its massive success in the international market, the brand hasn’t lost sight of its core mission and, as such, strives to educate and empower women wherever possible. Viviana states, “the Tributo factory is not at all a factory, but a beautiful house where people work in a safe, calm, and happy environment.”
The quality of the products, the unique value proposition, and the company’s humanism and generosity towards single mothers have appealed to the conscience of American consumers, which has since helped it gain a significant leg-up against more prominent and well-recognized brands. Tributo’s strength lies in its ability to understand that people who seek to transform their bodies are seeking to reclaim their strength, and it’s in honor of this aspiration that they offer its exclusive shapewear.
For Viviana and her team at Tributo, the future looks bright. She intends to lead the shapewear industry with customized and semi-customized shapewear, which merges style and comfort. A presence in Europe, Africa, and the Middle East is what lies ahead for the company while continuing to gain market share in its existing North American markets.
